Construction and scaffolding services

AAA Scaffolding UK

An ongoing content growth partnership using video, drone filming and photography to make AAA Scaffolding’s projects, safety standards and company culture more visible across social media.

CLIENT

SECTOR

AAA Scaffolding UK

Construction and scaffolding services

SERVICE

LOCATION

Content strategy, videography, drone filming, and photography

Aberdeen, Scotland

01

Why it was needed

AAA Scaffolding wanted to reach more prospective clients and build greater awareness of the work taking place across its sites. The business had no shortage of strong projects to show, but needed a consistent way to communicate the scale of its work, the people behind it and the importance placed on safety.

Rather than relying on a single promotional video, AAA needed an ongoing content programme that would keep the business visible and provide regular proof of its capabilities.

02

What we did

Identified the audiences AAA wanted to reach and built the strategy around three core themes: live projects, company culture and safety.

01

We scheduled filming and photography around active sites, key project stages and moments that could demonstrate the team’s experience.

02

We combined ground-level footage, drone filming, photography and behind-the-scenes content to show the scale, detail and people involved.

03

We turned the material into regular, platform-ready content for LinkedIn, Facebook and TikTok, adapting the approach to suit each audience.

04

THE WORK

Scale, people and process in the same story.

Large residential property surrounded by scaffolding with a forklift, yellow container and equipment around the site.
AAA Scaffolding team members working at height from a scaffold platform.
Three AAA Scaffolding team members posing for a photograph on site.
Three AAA Scaffolding team members carrying out work together on site.

BEHIND THE PRODUCTION

How the work came together.

A closer look at the planning, collaboration and production behind the finished video.

Michael Silva of Farsight operating a drone on the AAA Scaffolding site while wearing a high-visibility vest.
Farsight crew member filming on the AAA Scaffolding site while wearing a high-visibility vest.

03

The outcome

The ongoing partnership has expanded AAA Scaffolding’s visibility across LinkedIn, Facebook and TikTok. Regular content now gives prospective clients a clearer view of the company’s projects, people and approach to safety, helping to strengthen awareness and generate more enquiries.

A stronger and more consistent presence across three social platforms.

Live projects, company culture and safety standards made visible.

Increased brand awareness and more enquiries from prospective clients.

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