Privacy Policy

1. Who we are

This website, www.wearefarsight.com, is operated by Digital Farsight Ltd, trading as Farsight.

Digital Farsight Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Company number: SC792040
Registered office: Provender House, 37 Waterloo Quay, Aberdeen AB11 5BS
Email: contact@wearefarsight.com

This Privacy Policy explains what personal information we collect through our website, why we use it, who we may share it with and the rights available to you.

Using our website does not automatically constitute consent to every form of data processing. Where we rely on your consent, such as for non-essential cookies or newsletter communications, we will ask for it separately.

This policy applies to visitors to our website and people who contact us about our services. Separate agreements, consent arrangements or privacy information may apply to clients, production participants and people appearing in photographs or filmed content.

2. Information we collect

Information you provide to us

We may collect information when you contact us, submit an enquiry, arrange a meeting, subscribe to our newsletter or discuss a potential project.

This may include:

  • Your name

  • Your business or organisation

  • Your job title

  • Your email address

  • Your telephone number

  • Information about your project, requirements or budget

  • Meeting and scheduling information

  • Newsletter and marketing preferences

  • The contents of messages and other correspondence you send us

  • Any other information you choose to provide

Please do not send sensitive personal information through our website unless it is necessary and has been agreed with us in advance.

Information collected automatically

When you visit the website, we and our service providers may collect limited technical and usage information, including:

  • Your IP address

  • Browser and device type

  • Operating system

  • Referring website or source

  • Pages viewed and links selected

  • Approximate location derived from your IP address

  • Dates, times and duration of visits

  • Website interactions and events

  • Cookie identifiers and consent preferences

  • Information about website errors, security and performance

Some of this information is collected through cookies and similar technologies.

Information received from other services

If you book a meeting through Calendly, interact with a YouTube video, subscribe through an email-marketing provider or use another connected service, the relevant provider may collect information directly from you.

We may receive information required to manage your booking, newsletter subscription or enquiry.

Those providers may also process information for their own purposes under their respective privacy notices.

3. How we use your information and our lawful bases

Under UK data-protection law, we must have a lawful basis for processing personal information.

Responding to enquiries and preparing proposals

We may use your information to:

  • Respond to questions or project enquiries

  • Understand your requirements

  • Arrange meetings

  • Prepare quotations, proposals or recommendations

  • Discuss how Farsight may be able to support your organisation

We normally process this information because it is necessary to take steps at your request before entering into a contract.

Where you are contacting us on behalf of a business or organisation, we may also rely on our legitimate interests in communicating with prospective clients and developing our business.

Providing our services

If you become a client, we may use your information to:

  • Plan and deliver agreed services

  • Manage projects and communications

  • Maintain client and project records

  • Issue quotations and invoices

  • Manage our business relationship

  • Respond to questions, complaints or disputes

  • Meet our legal, financial and regulatory responsibilities

Our lawful bases may include performing our contract with you, complying with legal obligations and our legitimate interests in operating and protecting our business.

Operating and securing the website

We may process technical information to:

  • Deliver and maintain the website

  • Detect and prevent misuse, fraud or security incidents

  • Diagnose technical problems

  • Maintain website performance

  • Protect our systems and business

  • Remember your privacy and cookie preferences

We rely on our legitimate interests in maintaining a functional, secure and reliable website.

Website analytics

We use Squarespace Analytics and may also use Google Analytics 4 to understand how visitors find and use our website.

Depending on your consent choices and our configuration, this may include information about pages viewed, website interactions, approximate location, browser and device characteristics, referral sources and visit duration.

We use non-essential analytics technologies only after obtaining your consent where required. You can withdraw your consent at any time through the website’s cookie settings.

Google states that Google Analytics does not log or store individual IP addresses from visitors in the United Kingdom. IP addresses may be used briefly to derive approximate geographical information before being discarded.

Our lawful basis for using non-essential analytics cookies is consent.

Videos and booking tools

Some videos are hosted and delivered directly through Squarespace. Squarespace may process limited technical information needed to deliver this content and maintain website performance and security.

Other videos are hosted by YouTube. When a YouTube video is embedded on a page, Google may receive technical information such as your IP address, device information and the URL of the page you are visiting.

Where required, YouTube content and other non-essential technologies will not load until you provide the appropriate consent. We will use privacy-enhanced embedding options where reasonably available.

Our website may also link to or embed Calendly for meeting bookings. Calendly may process the information you provide when arranging a meeting, together with limited technical information about your interaction with its service.

Where you open YouTube or Calendly through an external link, the provider’s own privacy policy and cookie controls will apply.

Newsletter and marketing communications

If you choose to subscribe to our newsletter, we may use your name, email address, business information and preferences to send relevant news, insights and information about Farsight’s services.

Our lawful basis for email newsletter communications is normally your consent. Submitting a general enquiry or arranging a meeting does not automatically subsc