Property Maintenance and Building Services
John Mutch Building Services
A homeowner-led brand film that modernised John Mutch Building Services’ image and showed how one trusted team can handle repairs and maintenance across multiple trades.
John Mutch Building Services
Property Maintenance and Building Services
SECTOR
CLIENT
SERVICE
LOCATION
Creative strategy, brand film and supporting social media content
Aberdeen, Scotland
01
Why it was needed
John Mutch Building Services’ previous promotional video no longer reflected the scale, personality or breadth of the business. The team needed a more modern brand asset that would connect with homeowners and communicate its all-trades service clearly.
The challenge was not simply to list everything the company could do. It was to show how John Mutch helps when familiar household problems arise, from electrical faults and heating issues to unexpected leaks, without homeowners having to coordinate several different contractors.
02
What we did
We focused the project around one clear proposition: John Mutch provides one trusted team for a wide range of household repairs and maintenance.
01
Instead of creating a traditional company overview, we developed the story around recognisable situations that homeowners regularly experience.
02
We captured the team responding to different household problems, demonstrating the range of trades available and the practical support provided.
03
We brought the scenarios together into an engaging brand film, supported by shorter content that could be used across the website and social media.
04
THE WORK
Scale, people and process in the same story.
BEHIND THE PRODUCTION
How the work came together.
A closer look at the planning, collaboration and production behind the finished video.
03
The outcome
The finished brand film replaced an outdated introduction with a clearer and more contemporary representation of John Mutch Building Services. It positions the company as a dependable all-trades solution for homeowners, while showing the people, expertise and range of services behind the business.
A modern brand film built around genuine homeowner needs
Multiple trades brought together under one clear message
Reusable content for the website, social media and business development