Charity, Fundraising and Business Community
Business Beats Cancer Aberdeen
An interview-led event highlights video capturing the first Business Beats Cancer event in Aberdeen, hosted by actor, wrestler and television personality Grado in support of Cancer Research UK.
CLIENT
SECTOR
Charity, Fundraising and Business Community
Cancer Research UK
SERVICE
LOCATION
Event Videography, Interviews and Highlights Video
Aberdeen, Scotland
01
Why it was needed
As the first Business Beats Cancer event held in Aberdeen, the evening marked the beginning of a new initiative bringing local businesses together to support Cancer Research UK.
The organisers needed a video that captured the energy of the launch while clearly communicating its purpose. It also had to show the strength of the local response and create an asset that could help build recognition, participation and momentum for future events.
02
What we did
Identified the key moments, contributors and messages needed to introduce Business Beats Cancer to an Aberdeen audience.
01
Filmed the guests, entertainment, speeches and atmosphere throughout the evening, including the contributions of host Grado.
02
Used interviews and reactions to explain why businesses had come together and what their support meant to Cancer Research UK.
03
Combined the interviews, key moments and atmosphere into a focused video that introduced the event and demonstrated the potential of the initiative in Aberdeen.
04
THE WORK
Scale, people and process in the same story.
03
The outcome
The finished video gave Business Beats Cancer a strong visual record of its Aberdeen launch. It captured the people, atmosphere and shared purpose behind the event while providing Cancer Research UK and the organisers with a reusable asset for thanking supporters, attracting further business involvement and promoting future events.
The inaugural Aberdeen event captured in one engaging story
Local business support and shared purpose made visible
A reusable asset for growing awareness and future participation