Quality, Health, Safety and Environmental Consultancy
QHSE Aberdeen
A strategic brand film and culture photography project that gave QHSE Aberdeen a clearer, more human way to present its expertise, values and approach to helping businesses operate safely.
CLIENT
SECTOR
Quality, Health, Safety and Environmental Consultancy
QHSE Aberdeen
SERVICE
LOCATION
Creative strategy, brand film and culture photography
Aberdeen, Scotland
01
Why it was needed
QHSE Aberdeen needed a more engaging way to promote its offering, strengthen its online visibility and support conversations with clients and stakeholders.
QHSE services are essential, but they can be difficult to communicate visually or distinguish through technical descriptions alone. The team wanted to move beyond systems, standards and compliance language by showing the values, experience and people skills behind its work.
02
What we did
We found the human message by focusing the story on the people behind the service and the trust, communication and practical understanding required to help businesses operate safely.
01
We worked with the team to identify its audience, clarify the services being promoted and build a message that could support both online marketing and stakeholder conversations.
02
We created a brand film that presented QHSE Aberdeen’s expertise while showing the personality, values and collaborative approach behind the business.
03
Alongside the film, we produced professional culture photography that could be used across the website, social media, presentations and wider business communications.
04
THE WORK
Scale, people and process in the same story.
03
The outcome
The finished brand film and photography gave QHSE Aberdeen a consistent suite of visual assets for promoting the business online and during stakeholder meetings. Rather than presenting safety as a checklist, the content demonstrates how the team uses expertise, communication and strong working relationships to help businesses protect their people and operations.
A technical service communicated in a clearer, more human way
The team’s values, expertise and personality made visible
A reusable library of video and photography for digital marketing and stakeholder communications