Health, Fitness and Leisure
Kippie Lodge
A people-led brand film that captured Kippie Lodge’s culture, range of activities and plans for future development in one welcoming visual story.
CLIENT
SECTOR
Kippie Lodge
Health, Fitness and Leisure
SERVICE
LOCATION
Creative strategy and brand film production
Aberdeen, Scotland
01
Why it was needed
Kippie Lodge wanted a brand film that showed more than its facilities. The owners needed to communicate the culture of the club, the experiences available and the sense of community that keeps members coming back.
With a new area of the grounds being developed, the film also provided an opportunity to introduce the club’s plans for growth and show that Kippie Lodge was continuing to invest in its future.
02
What we did
We worked with the team to understand what makes Kippie Lodge different, placing its people, culture and community at the centre of the film.
01
We selected a varied mix of activities, facilities and experiences to show the breadth of the club without turning the film into a simple list.
02
We filmed members, staff and activities across the grounds, creating an energetic but welcoming view of everyday life at Kippie Lodge.
03
We included the upcoming development as part of the wider story, connecting the club’s established culture with its plans for future growth.
04
THE WORK
Scale, people and process in the same story.
03
The outcome
The finished brand film gives Kippie Lodge a warm and contemporary way to communicate what the club offers and what it feels like to be part of it. It brings its activities, people and future ambitions together in one clear story for prospective members and the wider community.
The culture and community of the club placed at the centre
A wide range of activities brought together in one cohesive story
A flexible brand asset for the website, social media and membership promotion