Precision. Protection. Performance | This is AIC

Farsight partnered with Aberdeen Industrial Crating (AIC) to produce a brand video that showcases their commitment to quality, precision, and reliability. From bespoke crates to custom foam inserts, every solution is built to protect and trusted to deliver. This video captures the scale of their operations, the craftsmanship behind each build, and the trust they’ve earned as a go-to partner across demanding industries.

AIC approached Farsight with a clear ambition: to elevate their brand presence and communicate the full scope of their capabilities to both existing and prospective clients. The specific objectives of the video were to:

• Showcase AIC’s Expertise in custom crating, foam cutting, and industrial packaging.
• Build Brand Authority by demonstrating scale, quality standards, and operational precision.
• Support Sales Conversations with a dynamic visual asset that simplifies what they do and why it matters.
• Increase Trust among industry decision-makers by highlighting real-world applications and attention to detail.
• Strengthen Digital Presence with a standout piece of content for LinkedIn, their website, and direct outreach.

The goal was to create a video that informs and reinforces AIC’s position as a reliable partner in industrial protection.

To capture the strength and precision of AIC’s offering, Farsight developed a visual strategy rooted in industrial storytelling; clean, confident, and built for impact.

We began with a discovery session to understand AIC’s core services, client base, and differentiators. From there, we crafted a shoot plan that would highlight the key stages of their process from material preparation and custom foam cutting to final crate assembly and dispatch.

The messaging centred around their tagline “Built to Protect. Trusted to Deliver.” Reinforced visually through close-up product shots, wide operational scenes, and motion-driven transitions to convey energy and efficiency.

Our approach combined cinematic visuals with a bold edit style, designed for performance across LinkedIn, web, and presentations, ensuring the video not only looked good but served a clear business purpose.

Filming took place on-site at AIC’s Aberdeen facility, allowing us to capture the full operational environment in action. With a lean but agile crew, we focused on showcasing AIC’s craftsmanship, materials, and team in motion, building trust through real, unscripted footage.

The shoot was completed in a single day, covering crate assembly, foam cutting, workshop detail, and loading logistics. We used stabilised gimbal shots, macro lenses, and wide-angle tracking to add scale and texture to the narrative.

Post-production focused on reinforcing the “Built to Protect. Trusted to Deliver.” message, using dynamic editing, industrial-grade sound design, and bold titles to guide the viewer through AIC’s offering with clarity and impact.

The final video was optimised for LinkedIn, website embeds, and direct sales presentations, giving AIC a polished, professional asset that confidently communicates their value to any audience.

The video has become a core part of AIC’s brand toolkit, enhancing how they present themselves across digital platforms and during client conversations. It’s helped crystallise their value proposition and showcase the detail, scale, and reliability behind their work in a way that words alone couldn’t achieve.

Early reactions from clients and industry partners have been overwhelmingly positive, reinforcing AIC’s reputation as a trusted provider of high-quality crating and foam solutions. The campaign has raised awareness and positioned AIC with a stronger visual identity, paving the way for deeper engagement and future growth.

Farsight’s collaboration with AIC reflects our shared belief: when a brand’s work is built to protect, the message deserves to be built to perform.