Consumer Products and Parenting
TUKO
Funding campaign video for a baby carrier designed specifically for dads, combining the practical benefits of the product with the connection it helps create between father and child.
CLIENT
SECTOR
TUKO
Consumer Products and Parenting
SERVICE
LOCATION
Funding Campaign Video and Product Storytelling
Aberdeenshire, Scotland
01
Why it was needed
TUKO needed a compelling way to introduce a new baby carrier created specifically for dads and support its seed funding campaign.
The video had to communicate more than the product’s design. It needed to show the bond between father and child, demonstrate how the carrier fits active and everyday life, and give potential funders a clear reason to believe in the idea.
02
What we did
Identified the product’s central message, target market and the points that would matter most to potential funders.
01
Built the story around the connection between dad and child, giving the product an emotional purpose beyond its practical features.
02
Captured the carrier across active and everyday situations to demonstrate its versatility, comfort and dad-focused design.
03
Shaped the footage into a concise campaign video that the founder could use to communicate the opportunity clearly during the funding process.
04
THE WORK
Scale, people and process in the same story.
03
The outcome
The finished video gave TUKO a clear and emotionally engaging asset for its seed funding campaign. It helped the founder demonstrate the product, explain its position in the market and present the idea to potential funders. The campaign went on to secure £350,000 in funding.
A clear proposition for a dad-focused product
Practical benefits and emotional value brought together
Supported a successful £350,000 funding campaign