Stop Wasting Time on Marketing That Doesn’t Work

Many businesses pour time and money into marketing efforts that don’t deliver results. The problem? Trying to be everywhere, all at once.

Standing out isn’t about doing more - it’s about doing what actually works. This no-nonsense guide breaks down the key marketing moves that will get your business seen, recognised, and remembered.

1. Be Where Your Customers Are (Not Everywhere)

A common mistake businesses make is spreading themselves too thin. Instead of trying to be on every platform, focus on where your audience actually spends time.

How to apply this:
✅ If your audience is professionals, prioritise LinkedIn.
✅ If they’re consumers, Instagram or Facebook may be more effective.
✅ If referrals drive your business, double down on networking and client relationships.

The goal isn’t presence - it’s impact. Choose the right platform, show up consistently, and make it count.

2. Clarity Over Cleverness: Say What You Do (Clearly)

If a potential customer sees your content, visits your website, or hears about you - can they instantly understand what you offer?

Many businesses lose visibility not because they lack marketing, but because their message is unclear.

How to apply this:
✅ Make sure your website clearly states who you help and how.
✅ Keep social media bios and marketing copy direct and jargon-free.
✅ If someone asks, “What do you do?” - your answer should be concise and compelling.

People don’t buy confusion - make your message obvious.

3. Use Video to Increase Trust and Awareness

If your business isn’t using video, you’re missing out on the most engaging form of content.

How to apply this:
✅ Create short-form videos (30-60 seconds) explaining what you do.
✅ Showcase customer testimonials - real stories build trust.
✅ Post a quick industry insight to establish expertise.

Video works because people trust faces more than text. If you want to be seen, use video.

‍

4. Get in Front of the Right People (Not Just Anyone)

Visibility only matters if it’s in front of the right audience. A high follower count means nothing if your audience isn’t actually interested in your services.

How to apply this:
✅ Engage in industry conversations (commenting on posts, answering questions).
✅ Partner with businesses that share your audience (joint promotions, guest content).
✅ Use targeted ads to reach people who match your ideal customer profile.

More isn’t better - better is better.

5. Consistency Beats Perfection

A perfect post once a month won’t make an impact. Consistent visibility does. Marketing isn’t about getting it “just right” - it’s about showing up again and again so people remember you.

How to apply this:
✅ Post once or twice a week, even if it’s simple.
✅ Follow up with leads so they don’t forget about you.
✅ Keep your business top of mind with your audience.

If you’re not consistent, you’re forgettable.

The Bottom Line: Marketing Should Be Simple, Not Time-Consuming

Increasing business visibility doesn’t require complicated strategies - it just requires focusing on what actually works.

📌 Be where your customers are.
📌 Make your message clear.
📌 Use video to build trust.
📌 Target the right audience.
📌 Stay consistent.

Need a marketing strategy that gets real results? Sign up for Farsight Focus and get no-nonsense insights straight to your inbox.

🔗 https://dashboard.mailerlite.com/forms/1188778/138070644396917927/share