Donald Trump’s Scotland Visit: What It Means for Aberdeen Businesses in 2025

This week, Donald Trump, U.S. President and international business figure, is expected to visit Turnberry and Aberdeen, meeting with Prime Minister Sir Keir Starmer and First Minister John Swinney. The visit is drawing headlines across the UK and beyond.

As with any Trump visit, it comes with a mix of opportunity and controversy.

On one hand, there are concerns, increased security costs to taxpayers, protest disruption, and political debate. On the other hand, this visit puts Aberdeen in the global spotlight.

And when the world is watching, visibility becomes power.

What Trump’s Visit Means for Aberdeen Businesses & the Local Economy

Businesses across Aberdeen and Shire, from hospitality and tourism to energy and logistics, have a rare chance to gain from increased exposure. This visit can boost economic visibility, web traffic, and customer engagement, but only for those actively creating and sharing meaningful content.

This kind of international exposure brings footfall, clicks, and conversations. But only the brands that are visible will see the real return.

How to Seize the Moment: Content Ideas That Work

In a moment like this, the brands that tell their story well will stand out. Here’s what local businesses can do to ride the media wave:

🎥 1. Create Short Video Reels

Showcase your brand with promotional video content. Ideas include:

·      product videos

·      customer testimonials

·      short reels on how your business serves Aberdeen

📸 2. Post Daily on Socials with Topical Hashtags

Use popular Scottish hashtags and campaign-driven captions to increase organic discovery.

Hashtags: #AberdeenBusiness #ScotlandEconomy #TrumpVisit #LocalGrowth #GolfTourismScotland

📢 3. Run Targeted Facebook & LinkedIn Ads

Try geo-targeted ads around Trump golf course locations, including Balmedie, Turnberry, and Aberdeen city centre, to drive interest from tourists and media watchers.

📰 4. Publish a Timely Blog or Article

·       Speak on the economic opportunity

·       Mention how your business contributes to local success

·       Link to your services and how you’re part of the bigger picture

Why Content & Strategy Matter Now

The eyes of the media will be on this region, but what they see is up to us. Visual storytelling through video marketing, photography, and purposeful campaigns can position your business as part of Aberdeen’s next chapter.

Whether you support the visit or not, the moment is here.

So, ask yourself, will your business show up in the spotlight?

Want to stand out?

At Farsight, we help businesses turn moments into movements. From bold video campaigns to targeted promotional content, we make sure the right people see what you do and remember it.

Email contact@wearefarsight.com and book a meeting with us for video marketing in Scotland that commands attention.

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