When John Mutch Building Services, a trusted name in Aberdeen’s property maintenance and refurbishment sector, wanted to highlight their all-trades, one-team approach, they partnered with Farsight to bring their story to life through video.

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Our goal was to capture what makes the company unique: its skilled workforce, seamless collaboration across joinery, plumbing, electrical and heating services, and the genuine care they bring to every client project. Together, we set out to showcase the people behind the craftsmanship and the reliability that has made John Mutch Building Services a local household name.

The primary aim was to produce a promotional video that would strengthen John Mutch Building Services’ brand presence while reflecting its values of trust, quality and teamwork.

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Key objectives included:

• Showcasing the all-trades capability — from electrical to joinery — under one cohesive brand.
• Highlighting people and expertise, demonstrating the team’s professionalism and dedication to quality.
• Positioning the brand as modern and community-focused, while retaining the authenticity of a family-run business.
• Creating versatile content for use across the website, LinkedIn, and digital advertising to enhance visibility and client engagement.

The finished video delivered an authentic portrayal of John Mutch Building Services’ values — professionalism, reliability and collaboration — through cinematic visuals and confident messaging.

Since launch, the project has:

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• Enhanced brand visibility across LinkedIn and the company website, reinforcing trust among existing and new clients.
• Improved audience understanding of the wide service offering and the benefit of using a single, all-trades team.
• Strengthened brand positioning in Aberdeen’s competitive property services market, presenting John Mutch as both a dependable and forward-thinking business.

The collaboration between Farsight and John Mutch Building Services stands as a celebration of local craftsmanship and strategic storytelling — proof that when expertise and creativity align, powerful marketing follows.