This project showcases our cinematic product video production for Site Store’s latest innovation, a fully secure storage container that can be assembled in just five minutes. Solmha Group approached Farsight to create a high-impact visual campaign that demonstrates the uniqueness, speed, and engineering behind this new product as they prepare to take it to market.

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Our goal was to design a visually striking video that highlights the container’s rapid assembly and positions Site Store’s solution as a disruptive option within the industry. Filmed with a cinematic, high-contrast style, this project combines timelapse footage, detailed close-ups and dynamic visual storytelling to capture the product’s capabilities with clarity and impact.

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As an Aberdeen video marketing specialist, Farsight delivered a production that brings the Site Store brand to life and provides a powerful asset for online promotion, customer education and sales conversations.

Objectives

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The aim of this project was to create a cinematic product video that clearly demonstrates the ease, speed and practicality of the Site Store container. Solhma Group required a visual asset that would support brand awareness, help introduce the new product to the market and highlight its key selling point, which is the ability to be assembled in five minutes.

The video needed to:

• Showcase the full assembly process in a clear and engaging way
• Highlight the quality and engineering of each component
• Present the product in a professional and visually striking style
• Strengthen Site Store’s online presence through high quality video content
• Provide a versatile marketing tool for digital platforms and sales conversations

Our strategy

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To meet these objectives, Farsight developed a focused cinematic strategy that placed the product at the centre of the story. The approach combined a controlled warehouse environment with dynamic lighting to create an impactful reveal of the container before moving into the full assembly sequence.

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We used static timelapse footage to show the complete deconstruction and rebuild process, followed by detailed close-up shots and slow motion clips to emphasise the simplicity and quality of each component. This provided a blend of practical demonstration and visual appeal, making the product easy to understand while still delivering a polished, professional finish.

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The final edit was designed to support Site Store’s marketing efforts across LinkedIn and other digital channels. It positions the product as an innovative and efficient solution and reinforces Farsight’s role as a leading Aberdeen video marketing specialist capable of delivering high impact, story driven commercial content.

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Campaign Execution

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The project was executed with a clear focus on showcasing the Site Store container in a bold and engaging visual format. Filming took place inside a warehouse environment, allowing full control of lighting and staging. The opening sequence introduced the fully assembled container with dramatic lighting, creating an immediate sense of presence and impact.

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The full assembly process was captured through static timelapse footage, giving viewers a clear understanding of how quickly the container can be built. This was supported by detailed close-ups that highlighted key components such as hinges, pins, side panels and locking mechanisms. Once the container was rebuilt in real time, the final sequence returned to a clean visual finish to reinforce the product’s quality and durability.

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All content was edited with a cinematic grade to enhance contrast, remove background distractions and ensure the container remained the focal point throughout. The final video was delivered in multiple formats to support distribution across social media and internal sales channels.

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Results

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The completed video provided Solmha Group with a high quality, versatile asset that effectively demonstrates the value of the Site Store container. The clear, step by step visual breakdown makes it easy for potential customers to understand the product’s unique benefits and rapid assembly process.

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Early engagement on LinkedIn showed strong interest, with viewers responding positively to both the cinematic quality of the video and the practicality of the product. The content strengthened Solmha Group’s online presence and gave their team a valuable tool for conversations with prospective clients.

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The video now serves as a central marketing piece that can be used across digital platforms, presentations and direct outreach, supporting Solmha Group’s wider goals for increased awareness and market introduction.

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