The 2024 Clan Cancer Support charity ball was a major event aimed at raising funds and awareness for those affected by cancer in the North-East of Scotland. Clan approached Farsight to create a video that would capture the energy, emotion, and success of the evening. Our challenge was to highlight the impact of the event while creating a visual tool to promote future fundraising efforts.

Problem:  
Clan Cancer Support needed a way to showcase the success of their charity ball to engage potential supporters and elevate future fundraising campaigns.

Solution:  
Farsight stepped in to film the event, producing a captivating highlights video that brought the magic of the night to life. We focused on key moments, guest experiences, and the event’s unique circus theme to ensure the video would resonate with both the audience and potential donors.

Results:  
The video successfully captured the spirit of the evening, raising awareness of Clan Cancer Support’s vital work. The final product was shared across social media platforms, generating positive engagement and helping Clan continue their fundraising efforts.

The primary goals were to create a memorable and engaging video that could be used to promote the success of the 2024 Clan Ball and to support future fundraising efforts. The video needed to not only capture the highlights of the event but also evoke the emotional impact of the evening, showcasing the community’s support for those affected by cancer.

Specific objectives included:

• Increase Awareness: Highlight the charity's mission and the important work they do in the community, reaching a wider audience through social media.
• Drive Engagement: Encourage viewers to engage with Clan Cancer Support’s platforms, donate, and attend future events.
• Showcase Event Success: Document the success of the evening, including the £87,000 raised, and build excitement for future fundraising initiatives.
• Create Shareable Content: Develop a visually compelling video that could be shared across multiple platforms, enhancing Clan’s online presence and marketing efforts.

Campaign Success Recap:

The video marketing campaign for the 2024 Clan Cancer Support charity ball was a resounding success. Farsight was able to address the client’s initial challenges and exceed expectations through a combination of strategic planning, creative execution, and precise editing.

Addressing the Challenges:

• Challenge: Clan Cancer Support wanted to capture the essence of the charity ball to increase awareness of their work and drive engagement for future events.
  • Solution: By filming key moments of the evening—such as the emotional speeches, vibrant circus performances, and candid guest interactions—Farsight produced a video that effectively conveyed the event's energy and the community's support.
• Challenge: The client needed a video that would resonate with a wide audience and encourage donations and participation in upcoming fundraisers.
  • Solution: The final video was shared across multiple social media platforms (LinkedIn, Instagram, YouTube, TikTok), generating positive engagement and expanding Clan’s reach. Viewers were drawn in by the dynamic visuals and strong storytelling, which helped highlight Clan’s mission.

Results:

• The video successfully showcased the event, with over £87,000 raised during the evening, and Clan reported increased visibility and interaction on their social channels following the video's release.
• Farsight's production effectively addressed Clan's goals of raising awareness, promoting future events, and highlighting their critical work in supporting cancer patients.

Through a collaborative approach and a focused marketing strategy, Farsight helped Clan Cancer Support achieve their objectives, setting the stage for continued success in future fundraising efforts.