MacBeans Coffee Roasters | Film Noir Marketing Case Study

MacBeans, an Aberdeen-based coffee roaster, wanted to increase brand awareness and drive online sales but lacked a digital strategy that reflected their expertise and personality.

Farsight developed a strategic video series that highlighted their brewing knowledge, brand heritage, and product offering, helping them engage new audiences and stand out in a crowded market.

This film noir-style case study video is our creative retelling of that journey, showcasing how smart, story-led video marketing delivered a 40% increase in organic website traffic and a measurable boost in customer engagement.

‍

MacBeans set out to strengthen their brand presence online and turn their in-store reputation into digital reach. Their key objectives for the video marketing campaign were:

• Increase brand visibility across social media and search
• Drive more traffic to their website, particularly around product launches
• Educate customers on how to brew their coffee and tea at home
• Position MacBeans as a trusted expert in artisan coffee roasting
• Encourage repeat purchases by building stronger customer engagement through content

Farsight’s challenge was to translate these goals into an engaging, story-led video series that felt authentic, informative, and on-brand with measurable results.

To meet MacBeans' objectives, Farsight took a strategy-first approach, combining audience insights with brand storytelling to create content that felt both educational and engaging.

We began with a discovery session to understand MacBeans’ values, tone, and customer base. From there, we crafted a video content strategy focused on brewing education, brand storytelling, and product visibility.

Our team handled storyboarding, scripting, and pre-production planning, ensuring each episode of the series delivered clear value: how-to guidance, product placement, and a sense of personality that reflected the brand’s heritage.

Filming took place on location in their store, capturing the authentic environment where the MacBeans experience begins. Each video was carefully paced, visually polished, and structured to perform across web and social platforms.

The final delivery included a series of short-form educational videos, all tied into a wider marketing strategy, designed to increase traffic, educate viewers, and build long-term engagement.

The video series was filmed on location at MacBeans' flagship store in Aberdeen, capturing the atmosphere, tools, and techniques that define their hands-on approach to coffee and tea.

We used cinema-grade camera equipment to achieve a clean, premium visual style, paired with natural lighting and tight framing to highlight the brewing process and product detail.

Each shoot was planned around real business hours to maintain authenticity while minimising disruption. A small, agile crew ensured efficient setup and adaptability in a compact environment.

Key contributors included:

• Michael Silva – Director & Editor
• Faustas Talacka – Director of Photography
• Ronin Munro – Photographer & On-Set Support

Post-production included editing, colour grading, and sound mixing, with content optimised for both website use and social distribution, ensuring each video could be repurposed across platforms to maximise reach.

The MacBeans video series successfully transformed their in-store reputation into a meaningful digital presence. With a blend of product education and brand storytelling, the campaign delivered on every core objective:

• 40% increase in organic website traffic following each video release
• Improved brand awareness and engagement across social platforms
• Stronger customer confidence in product use, driving repeat visits and online purchases
• Positioned MacBeans as a trusted, expert voice in artisan coffee and tea

To celebrate the journey and showcase our own creative approach, Farsight produced a film noir-inspired case study video, a stylistic retelling that highlights both the client’s transformation and the power of strategy-led video marketing.

This campaign is a testament to what happens when bold visuals, clear messaging, and a collaborative mindset come together — helping a heritage brand thrive in the digital space.