TUKO is a baby carrier designed specifically for men - built for comfort, confidence, and hands-free parenting. We partnered with founder Ben Leonard to produce a pitch deck promotional video that clearly communicates the product’s purpose, quality, and market potential. The result: a clean, story-led film that helped support TUKO’s pitch - contributing to a £350k investment milestone.

Objectives

• Position TUKO as a premium, dad-first baby carrier with a clear reason to exist
• Show the product in real use to build trust quickly
• Create a pitch-friendly narrative that’s concise, credible, and easy to understand
• Support investor confidence by showcasing brand clarity, audience fit, and visual proof

Strategy and solution

We started with strategy sessions with Ben to understand:

• the product’s key differentiators (fit, comfort, practicality, design intent)
• the target audience (dads who want gear that fits properly and looks the part)
• the pitch goal (clarity, legitimacy, and momentum)

From there, we developed a storyboard-led approach to keep production tight and the message sharp - balancing product detail with real-world lifestyle visuals so the video feels human, not overly “salesy”.

Campaign execution

Filming took place over one day in Stonehaven, Aberdeenshire, capturing a mix of product-led shots and natural lifestyle moments to highlight ease-of-use and everyday practicality. We then shaped the edit for pitch deck delivery - prioritising pace, clarity, and visual confidence, with clean on-screen messaging that reinforces the key takeaways without overloading the viewer.

Results

• Successfully supported TUKO’s pitch communications during its investment round
• Contributed to a £350,000 investment secured
• Delivered a clear, professional visual asset for use across investor presentations and digital platforms
• Positioned TUKO as a credible, modern brand within the parenting and baby product market

The video provided investors with a concise, compelling understanding of the product, its audience, and its commercial potential - helping move conversations forward with clarity and confidence.