Overview

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IMRANDD approached Farsight to support a culture-led brand initiative - one focused not on services or products, but on people.

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The objective was clear: visually showcase the team behind the organisation and reinforce IMRANDD’s values through authentic, professional photography. The images needed to work across multiple platforms - from social media and website updates to internal communications and recruitment materials.

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This wasn’t a standard photoshoot. It was a strategic culture push designed to strengthen identity, improve engagement, and humanise the brand.

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Goals & Objectives

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IMRANDD’s key objectives included:

• Capture authentic team imagery that reflected company culture
• Strengthen employer branding and recruitment positioning
• Provide consistent visual assets for website and social media
• Support internal communications and stakeholder presentations
• Humanise the brand through professional yet natural photography

The challenge was to balance professionalism with personality - ensuring the images felt genuine rather than staged.

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Strategy & Solution

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We began by aligning with IMRANDD’s leadership team to understand the values they wanted to project - collaboration, innovation, and approachability.

Rather than producing rigid, formal portraits, we designed a photography approach that prioritised:

• Natural interaction
• Environmental context
• Real workplace moments
• Consistent lighting and composition

The strategy focused on creating a library of versatile brand photography assets that could be deployed across multiple communication channels - external and internal.

This ensured the content had longevity and strategic value beyond a single campaign.

Campaign Execution

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The photography sessions took place on-site at IMRANDD’s office, allowing us to capture authentic working environments and team interactions.

We used professional mirrorless camera systems with controlled lighting setups to maintain a clean, modern aesthetic while keeping the atmosphere relaxed and natural.

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The shoot was structured in phases - individual portraits, team groupings, and candid workplace moments, to ensure a comprehensive visual asset bank.

Post-production focused on consistent colour grading and subtle retouching to preserve authenticity while maintaining brand polish.

Results & Conclusion

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The final image set provided IMRANDD with a cohesive, professional visual identity centred on its people.

The photography has since been deployed across:

• Website updates
• Social media campaigns
• Recruitment initiatives
• Internal presentations and communication materials

By shifting the focus from service-led messaging to people-led storytelling, IMRANDD strengthened its brand perception and internal alignment.

This project demonstrates how strategic photography can go beyond aesthetics - becoming a communication tool that reinforces culture, trust, and long-term brand value.